WMTV Share Your Holidays campaign celebrates more than 30 years of giving

MADISON, Wis. (WMTV) - WMTV 15 News is proud to celebrate 31 years of giving during our annual Share Your Holidays campaign.

Our goal this year is to raise $1.5 million to help those experiencing food insecurity.

WMTV is partnered with Second Harvest Foodbank of Southern Wisconsin.

How to donate

Two Men & a Truck are helping roll barrels out into the community Monday at over 170 locations, providing a place for people to drop off food donations. Those wanting to contribute to the campaign can also donate online.

Every $10 donation helps provide nearly $90 of food, thanks to Second Harvest’s buying power.

People can also set up their own food and fund drive. You can register to host a food drive, fund drive, or both, on Second Harvest’s website.

Phone-A-Thon and Sort-A-Thon

The campaign will conclude with Phone-A-Thon and Sort-A-Thon on Dec. 16.

During Phone-A-Thon, all donations made that day will be matched, thanks to generous sponsors.

Volunteers will sift through and sort donations dropped off at barrel locations, as well as during community fund drives, during Sort-A-Thon.

Last year, generous donors helped raise more than $1.7 million to benefit Second Harvest foodbank of Southern Wisconsin.

WMTV Share Your Holidays History

Share Your Holidays started as a one-day food drive in a grocery store parking lot in 1996. It was then-anchor Mike McKinney’s passion that no one should experience what he did as a child, growing up hungry.

The Wisconsin Army National Guard has been a part of the Share Your Holidays campaign since the inaugural campaign. One of the co-founders of the campaign was Mike Hart, who was in the Army National Guard when he and McKinney started the campaign.

What began on that cold winter day has grown more than Mike McKinney, who died in 2006, may ever have dreamed.

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